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Sunny Chowdhury

Vice President Marketing & ESG Sales

My vision is to accelerate the adoption of SupplyOn’s AI powered solutions by harnessing digital marketing, data driven growth tactics and AI infused solutions. Together with my team, I design hyper focused growth strategy, optimize content focused marketing and influence GoToMarket.

Posts by Sunny Chowdhury:

SCM Insights

Four reasons to reshore and diversify your suppliers

In 2025, global trade has gone from unpredictable to adversarial. Dramatic tariff peaks and valleys on Chinese goods. Painful U.S.–EU duties and countermeasures. Pendulum swings on steel and aluminum levies. And volatile conflicts in Europe, the Middle East, and Asia all at once.Procurement and supply chain executives understand that diversified sourcing is now a strategic imperative. But simply shifting away from China or reconfiguring Tier-1s in Mexico won’t make your supply chain more resilient. For that, you need the right digital infrastructure.SupplyOn’s platform empowers intelligent reshoring, nearshoring, and supplier diversification without trading one crisis for another. It enables you to react fast and manage whatever comes next. Here are four reasons to get started now. 1. Reshoring momentum is unavoidable but complexDid you know that 81% of multinationals are actively reshoring? For example, EU manufacturers are ramping up nearshoring in Central and Eastern Europe to lower their risk exposure overseas and to simplify logistics.But the real cost of diversification is coordination. It’s identifying, assessing, and onboarding suppliers fast. Avoiding compliance gaps. Managing unfamiliar logistics lanes. And making sure quality and delivery don’t suffer during the transition.Without end-to-end visibility and automation, the cure can be worse than the disease.2. Diversification doesn’t have to be difficultSupplyOn offers the only multi-enterprise SaaS platform that supports the full lifecycle of reshoring and supplier diversification, from initial risk identification to last-mile execution. Here’s what our solution offers.Supplier Management: Qualify new suppliers in days, not monthsTap into a pre-integrated network of 140,000+ qualified global suppliers.Use AI-automated surveys to collect relevant supplier data.Cut onboarding effort by up to 60%, while maintaining data quality and compliance.Result: You don’t just add suppliers; you de-risk your supplier portfolio.Source-to-Contract: Award based on real landed costUse tariff information (baseline, country-related, or product-based) and logistics costs to model the true total cost of ownership.Set up and run e-sourcing events in record time.Fully integrate quality assurance into the sourcing process.Result: Better sourcing decisions. Lower exposure. Clear audit trail.Supply Chain Collaboration: Get everyone on the same pageOne portal for all suppliers, from Tier-1 to Tier-N. Manage forecasts, POs, ASNs, and invoices in one place.Auto-detect delivery delays, missed forecasts, and compliance gaps early.Sync with your ERP system and avoid spreadsheet chaos in transition periods.Result: Operational continuity, even as your supply base changes.Transport & Logistics Management: Avoid new blind spotsPredictive ETA, track & trace, dock/slot scheduling, and freight cost allocation.Smart rerouting when Red Sea risks, port strikes, or customs issues arise.Forecast of volumes so you’re first in line to book container capacities on critical lanes.Result: You don’t replace one bottleneck with another.Risk Intelligence: Make risk visible before it becomes costGeo-risk cockpit visualizes hotspots (tariffs, weather, conflict zones) in near real time.Combine internal POs and capacity data with external feeds.Get predictive alerts before disruptions cascade.Result: You switch from being reactive to proactive and avoid many risks upfront.3. Reshoring provides real ROI (when done right)Smart supply chain executives avoid these five mistakes:Not involving quality and logistics early. Sourcing is just the tip of the iceberg.Ignoring Tier-2 risk. Your Tier-1 may look local, but their sub-suppliers may not be.Underestimating onboarding friction. Paperless, real-time collaboration is a prerequisite.Over-indexing on cost, ignoring resilience. A 5% cheaper supplier is worthless if they cannot comply to requirements.Treating diversification as a project, not a process. Supply chains evolve. So should your network.4. Diversification generates results that move the needle70% faster sourcing cycles via automated e-auctions and smart scoring.20% reduction in process overhead through unified collaboration workflows.15% improvement in on-time delivery by eliminating handoffs and transport blind spots.90%+ invoice automation means no more slowdowns or documentation issues.
Four reasons to reshore and diversify your suppliers
SCM Insights

Geopolitical risk: Steer your supply chain through turbulence

Trade tensions, export bans, and regional conflicts are rewriting the rules of global supply chains. One spark, whether a tariff, a blockade, sanctions, or a new law, can derail production, inflate costs, and fray customer trust overnight.Companies must be ready to shift suppliers and adapt their cost structures quickly. SupplyOn’s AI-driven platform empowers you to steer securely through geopolitical turbulence while keeping costs under control.Volatility and uncertainty can lead to disruptionCurrently, companies involved in global trade must navigate shifting geopolitical risks, as well as new regulations:New U.S. tariffs could inflate production costs by 10–20%.Chinese-Taiwan tensions could halt semiconductor shipments and crash the automotive and tech sectors.Armed conflicts in Ukraine and the Middle East are pushing up prices, delaying shipments, and throttling availability across industries.Compliance risk for new regulations such as CBAM could damage your reputation and result in penalties.Such risks can lead to shutdowns at Tier-1 or Tier-2 suppliers, or high freight rerouting fees. Last-minute sourcing changes can add millions in unexpected costs.Build strong and resilient supply chainsSupplyOn’s platform is designed to help you detect risks early and respond fast. Here is how the four core solutions help you anticipate and mitigate geopolitical risks.Supply Chain Collaboration (SCC)Full transparency into supplier activities, logistics status, and regional instability enable you to stay informed and agile.Gain real-time visibility from forecast to order execution.Get AI-driven exception alerts for disruptions or delivery delays.Eliminate paperwork with digital Advanced Shipping Notices (ASN), customs declarations, and invoicing workflows.Source-to-Contract (S2C)Flexible sourcing and contract tools let you respond fast to market shifts, tariffs, or compliance changes.Adjust sourcing fast by launching new e-sourcing events in minutes.Use AI for scoring suppliers on cost, stability, compliance, and geopolitical exposure.Accelerate negotiations through live e-auctions to secure competitive terms with reduced risk.Supplier ManagementVisualize global supplier risk and monitor deeper tiers in your network.Use geo-risk cockpits to map exposure to conflict zones or sanction areas.Achieve n-Tier visibility to uncover conflicts or risks in the sub-tiers early.Integrate external data (such as from Dun & Bradstreet) to have a clear picture of suppliers’ financial health.Transport ManagementGain real-time insights to avoid delays and cost spikes from shipping disruptions.Predict ETAs and get alerts before delays impact production.Reroute shipments instantly when risk hot spots emerge, with AI proposing alternative routes.Track shipments live to reduce customs dwell time and document errors.Detect freight cost anomalies, including unexpected tariffs or surcharges.Take the wheel to outmaneuver riskIn a world where tariffs can spike overnight and conflicts can disrupt key shipments, you need to anticipate what’s around the corner. SupplyOn’s platform delivers real-time data and AI-driven alerts. Customers report that they can cut response times by up to 30% and reduce logistics costs by 20%.SupplyOn also simplifies ESG reporting. It gathers CO2, CBAM, and PCF data from suppliers, sends reminders, and prepares reports for EU submissions. This helps you stay compliant and avoid fines without extra workload.Why SupplyOnWith 300 million ordered parts processed daily, SupplyOn supports the largest industrial network of its kind. It is built to connect seamlessly with ERP systems such as SAP S/4HANA or Oracle. Multilingual support teams ensure fast adoption.More than 200 major manufacturers and network of 140,000 supplier rely on SupplyOn. Our success-as-a-service model goes beyond software to deliver measurable results and continuous improvement.
Geopolitical risk: Steer your supply chain through turbulence