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Sunny Chowdhury

Vice President Marketing & ESG Sales

My vision is to accelerate the adoption of SupplyOn’s AI powered solutions by harnessing digital marketing, data driven growth tactics and AI infused solutions. Together with my team, I design hyper focused growth strategy, optimize content focused marketing and influence GoToMarket.

Posts by Sunny Chowdhury:

SCM Insights

Geopolitical risk: Steer your supply chain through turbulence

Trade tensions, export bans, and regional conflicts are rewriting the rules of global supply chains. One spark, whether a tariff, a blockade, sanctions, or a new law, can derail production, inflate costs, and fray customer trust overnight.Companies must be ready to shift suppliers and adapt their cost structures quickly. SupplyOn’s AI-driven platform empowers you to steer securely through geopolitical turbulence while keeping costs under control.Volatility and uncertainty can lead to disruptionCurrently, companies involved in global trade must navigate shifting geopolitical risks, as well as new regulations:New U.S. tariffs could inflate production costs by 10–20%.Chinese-Taiwan tensions could halt semiconductor shipments and crash the automotive and tech sectors.Armed conflicts in Ukraine and the Middle East are pushing up prices, delaying shipments, and throttling availability across industries.Compliance risk for new regulations such as CBAM could damage your reputation and result in penalties.Such risks can lead to shutdowns at Tier-1 or Tier-2 suppliers, or high freight rerouting fees. Last-minute sourcing changes can add millions in unexpected costs.Build strong and resilient supply chainsSupplyOn’s platform is designed to help you detect risks early and respond fast. Here is how the four core solutions help you anticipate and mitigate geopolitical risks.Supply Chain Collaboration (SCC)Full transparency into supplier activities, logistics status, and regional instability enable you to stay informed and agile.Gain real-time visibility from forecast to order execution.Get AI-driven exception alerts for disruptions or delivery delays.Eliminate paperwork with digital Advanced Shipping Notices (ASN), customs declarations, and invoicing workflows.Source-to-Contract (S2C)Flexible sourcing and contract tools let you respond fast to market shifts, tariffs, or compliance changes.Adjust sourcing fast by launching new e-sourcing events in minutes.Use AI for scoring suppliers on cost, stability, compliance, and geopolitical exposure.Accelerate negotiations through live e-auctions to secure competitive terms with reduced risk.Supplier ManagementVisualize global supplier risk and monitor deeper tiers in your network.Use geo-risk cockpits to map exposure to conflict zones or sanction areas.Achieve n-Tier visibility to uncover conflicts or risks in the sub-tiers early.Integrate external data (such as from Dun & Bradstreet) to have a clear picture of suppliers’ financial health.Transport ManagementGain real-time insights to avoid delays and cost spikes from shipping disruptions.Predict ETAs and get alerts before delays impact production.Reroute shipments instantly when risk hot spots emerge, with AI proposing alternative routes.Track shipments live to reduce customs dwell time and document errors.Detect freight cost anomalies, including unexpected tariffs or surcharges.Take the wheel to outmaneuver riskIn a world where tariffs can spike overnight and conflicts can disrupt key shipments, you need to anticipate what’s around the corner. SupplyOn’s platform delivers real-time data and AI-driven alerts. Customers report that they can cut response times by up to 30% and reduce logistics costs by 20%.SupplyOn also simplifies ESG reporting. It gathers CO2, CBAM, and PCF data from suppliers, sends reminders, and prepares reports for EU submissions. This helps you stay compliant and avoid fines without extra workload.Why SupplyOnWith 300 million ordered parts processed daily, SupplyOn supports the largest industrial network of its kind. It is built to connect seamlessly with ERP systems such as SAP S/4HANA or Oracle. Multilingual support teams ensure fast adoption.More than 200 major manufacturers and network of 140,000 supplier rely on SupplyOn. Our success-as-a-service model goes beyond software to deliver measurable results and continuous improvement.
Geopolitical risk: Steer your supply chain through turbulence