Inside · Technology Four tips for successful product development and why user experience is key The user experience (UX) — i.e. all aspects of how a user interacts with a product — is a key decision-making factor when purchasing software solutions. Sounds like a hypothesis at first. But it is already commonplace today and will become even more important in the future. Why? I will try to explain this in the following lines. (more…)
Inside Design Thinking: the quest for the “Wow” factor "How do we generate enthusiasm among our customers?" This is the key question on Sabine Moudilou's mind. As Manager Supplier Quality at SupplyOn, she is currently looking into the potential for a new audit management solution. For her, this is about more than optimally meeting customer needs. More than covering as many market requirements as possible in a new solution. It is about the "Wow" factor. I.e. something that users themselves may not even have thought of — but that noticeably improves their daily workflow in one fell swoop. (more…)
